2,563 Opens - 3,875 Clicks
Value Based Marketing
Digital Campaign
Masterclass
2,563 Opens - 3,875 Clicks
In today’s competitive landscape, consumers seek more than just products or services—they want meaningful connections with brands.
Client
Business Edge
Released
Timeframe
1 month
Project Type
Value Based Marketing
Technology
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Masterclass
Overview
Value-based marketing content focuses on delivering genuine insights, education, and solutions that address the needs and challenges of your audience.
Instead of direct selling, this approach builds trust, credibility, and long-term relationships by offering useful, relevant content that positions your brand as an industry leader.
Masterclass
The Solution
Many businesses have gained a great deal of knowledge throughout their journey. Sharing this knowledge is an effective method of Value Based Marketing. The secret is to produce and deploy the information efficiently.
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The Masterclass series was originally written many years ago for a leading industry publication. The reproduction of this valuable information was a simple re-design and modernisation process. Whatever you're good at... share it.
Masterclass
Masterclass
Performance Results
A lead in promotion was deployed to warm the audience to the forthcoming series of highly valuable information. The unsubscribes dropped significantly as a result.
Against previous 12 months
Website Visitor Increase
Increase in online orders
At launch, the statistics ballooned. A measurable increase in the open rate coupled with an explosion in clicks and website traffic The overall page visits and orders increased proving additional exposure for the company’s offerings.
