Wondering what a Digital Consultant actually does? 
It’s more than just web design or marketing.

Let's explore what sets a digital consultant apart — blending creative thinking, technical expertise, and business strategy to solve complex digital challenges.

A Digital Consultant is a strategic partner who helps businesses navigate the full digital landscape — combining the creativity of a designer, the precision of a developer, the logic of an SEO specialist, and the vision of a strategist.

Unlike single-discipline providers, a digital consultant brings a joined-up approach that connects the dots across design, development, marketing, technology, and business goals.

How does a Digital Consultant differ from other Specialists?

A Digital Consultant understands all of the above — and how they interconnect. It's not about doing everything alone; it's about seeing everything as part of the same ecosystem.

The key difference between a Digital Consultant and other digital specialists?

"A Digital Consultant understands that Profits are both Made and Saved."
LEE DARIUS

When should You Hire a Digital Consultant?

• You're planning a digital transformation or rebranding

• Your website isn't converting, feels disjointed or tired

• You're investing in marketing but not seeing ROI

• Internal teams or freelancers are siloed and lack cohesion

• You need guidance, not just execution

• You're starting a new business and need a guru

• Expanding your team or portfolio

A digital consultant brings clarity, direction, and high-level decision-making to complex digital challenges.

What Services can a Digital Consultant Offer?

• Website strategy, redesign or 'facelift'

• Brand messaging and positioning

• SEO and organic visibility planning

• Advertising budget optimisation

• UX & customer journey mapping

• Analytics & performance reviews

• Tech stack recommendations & vendor liaising

• Cross-discipline collaboration

• Smart AI workflow integration

• Bespoke business tools

• Digital Transformation Initiatives

What is Digital Transformation?

Digital transformation is all about using technology to make your business work better.

That could mean improving how customers use your website, how you use your website, automating time-consuming tasks, or finding smarter ways to connect your team and tools.

It's less about gadgets and more about thinking differently — making sure your business is set up to grow and adapt in a digital world.

When do you Need a Digital Transformation Consultant?

If your business is juggling spreadsheets, copy-pasting the same info into five different systems, or storing documents in random folders no one can find — it’s time for a rethink.

A Digital Transformation Consultant helps untangle these messy workflows by connecting tools, eliminating data silos, and streamlining how your team works. It’s about reducing the manual grind and setting things up so your business runs smoother, faster, and smarter.

🚩 Common Signs You’re Due for a Digital Overhaul:

• Sharing Word docs and spreadsheets via endless email chains

• Updating your website CMS manually from a separate product list or spreadsheet

• Multiple versions of the same file saved in different places

• Communication scattered across email, Slack, WhatsApp, and Post-it notes

• Using tools that don’t talk to each other (and require extra admin work)

• Using a spreadsheet as a database of products or services

Digital Transformation Examples

London Luton Airport

Integration of 3rd party parking system into the website so users can reserve their parking via number plate recognition without exiting the airport website.

Tesco UK

Smart barcode scanning enabling deliveries to be loaded and unloaded in 'shop' order. I also created in-house ticket printing for special offers, enabling more agile management of date sensitive items.

Business Edge

A fully custom 'back office system' to manage a diverse portfolio of products and services which dynamically update customer relations and the website.

What is my key takeaway after 30 Years of Digital Experience?

Without sounding a bit 'old fashioned' it's your website. Even a piping hot recommendation will probably check out your website. If it's a dud, you're finished.

And this is the functionality most requested… !

Why can't I find you on Social Media?

Rest assured… I'm all over it… for research and advertising purposes only. I don't need a job so I'm not on LinkedIn, my real friends are here so I'm not on Facebook and I only talk to myself when I need expert advice, so I'm not on YouTube. I'm a private person but fun to work with.

Why Work With Me?

With experience across large corporate accounts, creative agencies, and direct consultancy, I blend hands-on delivery with big-picture thinking. I bring more than just implementation — I bring vision, cohesion, and creative digital results… and I love helping SME's beat the big corporations.

FAQs

Is a digital consultant just another name for a marketing expert? 
No. A marketing expert may focus on traffic and conversions; a digital consultant ensures that marketing, design, tech, and business strategy work together.

Do I need to replace my team or agency? 
Not at all. I often collaborate with in-house teams, freelancers, and agencies to provide strategic oversight and ensure everything works in harmony.

Can you just redesign my website? 
Yes — I'd be delighted, but only after understanding your goals, brand, and customer journey. Design is a strategic part of a much bigger picture.

What is a digital consultants' key objectives?
My mission is to save you time and money while generating more leads, sales and profits. Your wins are my wins… My services focus on profit, because you can't take clicks to the bank.

Interested in talking?
👉 Let’s connect and see if we’re a good fit.

Better still, why not take advantage of my Free Website Assessment.

Simply enter your URL and email below and I'll send over my report outlining 7 critical dimension scores within hours.